Under.Ligne

photo credit: fashionrules.com

Last night in Chelsea (a stones throw away from the bitterly cold Hudson River) was the launch party of Doo.ri Chung's second less expensive line Under.Ligne. In a stark white loft-like room overlooking Jersey's skyline, New York denizens noshed on chocolate covered strawberries and other passed hors d'oeuvres all while familiarizing themselves with a dozen or so mannequins draped in the ivory, black, and steel grey debut of the recession friendly collection (through champagne and belvedere glazed eyes of course).

Even though Douglas Keeve documented Ms. Chung losing the first ever CFDA/Vogue Fashion Fund award in the movie Seamless to design duo Proenza Schouler, The Doo.ri brand has enjoyed international critical acclaim since its inception. Those fashion forward individuals that pined after Doo.ri's forgiving jersey knit creations will be happy to know that Under.Ligne is a nod to her signature style. The introduction of this second line proves that Doo.ri Chung has come a long way from the design studio she used to occupy underneath her parents cleaners in New Jersey.

5 Hi Sun - J*Davey