ADIDAS SLVR

On Tuesday February 17, 2009 a celebration for the debut of the new Adidas SLVR label took place at the first of several stand alone stores slated to open around the world located between the Adidas Originals and Y-3 stores in SOHO. Guests acquainted themselves with The Eco friendly conceptions while sipping ginger vodka cocktails. The design philosophy of creating solutions to reduce complexity is epitomized by the label’s signature “7 piece sneaker” that is made up of 7 parts opposed to the standard 25 parts. Stop by the 108 Wooster location to view the basic yet stylish soybean fabric and sustainable organic cotton designs.

My Adidas (J.Period Remix) - J.Period & Game Rebellion

HOOD BY AIR

Cliffhanger the title of the futuristic Fall/Winter 2009 collection of Hood by Air Designer Shayne Oliver was true to the brand’s androgynous aesthetic. The latest banjee vision of the Minnesota by way of Trinidad native once again flirted with the concept of gender identity by offering silhouettes that are not typically found in men’s street wear fashion. Clearly inspired by the underground world of the gay black ballroom scene this dark monotone collection offered sadomasochist designs with a stylish twist.

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MINX

Jude Law the fulltime panty creamer that moonlights as an actor is set to star in the 2009 Sally Potter film, Rage. The south east Londoner will take on the role of Minx, a cross-dressing supermodel. Dame Judi Dench, John Lequizamo, and Steve Buscemi are all participants of this New York Fashion House murder mystery. Judy Law sashaying down the runway is worth my $10.50 any day. Owwwwww!

Owwwwwww - Vjuan Allure ft. harmonica Sumbeam

Under.Ligne

photo credit: fashionrules.com

Last night in Chelsea (a stones throw away from the bitterly cold Hudson River) was the launch party of Doo.ri Chung's second less expensive line Under.Ligne. In a stark white loft-like room overlooking Jersey's skyline, New York denizens noshed on chocolate covered strawberries and other passed hors d'oeuvres all while familiarizing themselves with a dozen or so mannequins draped in the ivory, black, and steel grey debut of the recession friendly collection (through champagne and belvedere glazed eyes of course).

Even though Douglas Keeve documented Ms. Chung losing the first ever CFDA/Vogue Fashion Fund award in the movie Seamless to design duo Proenza Schouler, The Doo.ri brand has enjoyed international critical acclaim since its inception. Those fashion forward individuals that pined after Doo.ri's forgiving jersey knit creations will be happy to know that Under.Ligne is a nod to her signature style. The introduction of this second line proves that Doo.ri Chung has come a long way from the design studio she used to occupy underneath her parents cleaners in New Jersey.

5 Hi Sun - J*Davey